For years there was the HopShop, Hopkin Skate, the skateboard shop in St Leonards that drew the skateboarding population to it like a moth to a flame. It was also the HQ of ASRA, the Australian Skateboard Racing Association.
The Hop Shop was Robbo. He was the face of the shop, the action figure behind the shop, and the 'go to' guy at the shop. He was there every day, every weekend and was behind the success of the retail premises I considered my second home...much to my wife's chagrin.
In August 2013, Hop released a post titled "HopShop is dead, long live Hopkin...and Basement Skate. The idea, I though was that he was going to write blogs so that he could stay connected. His idea was to shut the skateboard shop and abandon it.... Robbo wanted some of the action so negotiated his way into it and sunk his life savings into a revival and a rebrand into Basement Skate. I thought that after all that Robbo had done for James Hopkin, there would be payback.
I found it odd that the Hopkin Skate website was still up and thought that it must really have confused the punters...Hopshop is dead but the website is still alive....what was going on? This must have played havoc with the Basement Skate launch and their subsequent sales.
Over the past few weeks I have noticed that James has become more active promoting himself and his business. His blog and newsletter are being pushed , his Twitter feed is active and he is promoting products. What the...he's now offering product by comparing Surfstitch, Box 13, Concrete Lines and Basement Skate. What is this about?
Why is James not single handedly promoting Basement Skate? That is what I thought he would do.
Socrates said "The greatest way to live with honor in this world is to be what we pretend to be."
The Hop Shop was Robbo. He was the face of the shop, the action figure behind the shop, and the 'go to' guy at the shop. He was there every day, every weekend and was behind the success of the retail premises I considered my second home...much to my wife's chagrin.
In August 2013, Hop released a post titled "HopShop is dead, long live Hopkin...and Basement Skate. The idea, I though was that he was going to write blogs so that he could stay connected. His idea was to shut the skateboard shop and abandon it.... Robbo wanted some of the action so negotiated his way into it and sunk his life savings into a revival and a rebrand into Basement Skate. I thought that after all that Robbo had done for James Hopkin, there would be payback.
I found it odd that the Hopkin Skate website was still up and thought that it must really have confused the punters...Hopshop is dead but the website is still alive....what was going on? This must have played havoc with the Basement Skate launch and their subsequent sales.
Over the past few weeks I have noticed that James has become more active promoting himself and his business. His blog and newsletter are being pushed , his Twitter feed is active and he is promoting products. What the...he's now offering product by comparing Surfstitch, Box 13, Concrete Lines and Basement Skate. What is this about?
Why is James not single handedly promoting Basement Skate? That is what I thought he would do.
Socrates said "The greatest way to live with honor in this world is to be what we pretend to be."
